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Melbourne Airport pop-up includes collaboration with Lotte Duty Free.
February 4, 2024
By: Lianna Albrizio
Associate Editor
L’Occitane Group, a leader in sustainable beauty and wellness products, has unveiled an activation for its body care brand, Sol de Janeiro, at Melbourne Airport's T2 Departures in partnership with Lotte Duty Free. Celebrated Products Shine Featuring a new and innovative “retailtainment” journey for consumers through a newly introduced Wishing Wall feature, the activation contributes to the momentum of the brand’s launch in the Asia Pacific region. The brand says the essence of Sol ...
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